As Popularity Booms, Music Streaming Needs to Embrace Social

The way we consume music has been shifting dramatically in the 21st century. Album sales have been falling since the late 90s when MP3s began to dominate the market. The digital age made music convenient and accessible. You weren’t swapping CDs with your best friends; you were sharing files with someone across the country. Then streaming came along, and threw the industry for another loop.

Streaming is to digital sales what digital sales were to CDs. It’s a game changer. It’s an evolution. It’s a threat. It’s social. Or, at least, it should be.

Read the rest at Three Degrees.

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